In collaboration with OEX, a leading brand in high-performance outdoor gear, I led a photography project documenting an expedition to the summit of Jebel Toubkal in Morocco’s Atlas Mountains.

The shoot focused on showcasing OEX's durable and versatile gear in real-world expedition conditions, emphasizing its reliability in extreme environments. With the team facing harsh weather, high altitudes, and rugged terrain, the shoot captured both the grit and beauty of the journey, highlighting OEX's tents, outerwear, and technical equipment in action.

The project brought together authentic storytelling and breathtaking visuals, portraying OEX's gear as essential for adventurers tackling challenging expeditions. The result is a striking portfolio that reflects OEX’s commitment to making adventure accessible and achievable—whether you're scaling North Africa’s highest peak or embarking on your next outdoor pursuit.

This challenging yet rewarding expedition not only demonstrated the brand’s reliability in tough conditions, but also provided inspiring content that embodies OEX’s mission to equip outdoor enthusiasts with gear they can trust in any environment.