Notkraft produce a range of outdoor optomised smart watches
Photography, Ecommerce
Notkraft
2024
Showcased Notkraft watches in Welsh woodlands, overcoming lighting and terrain challenges for striking natural visuals.
In collaboration with Notkraft, a brand renowned for its ultra-thin smartwatches, I conducted a photoshoot within the lush Welsh woodlands to highlight the sleek design and durability of their timepieces.The natural, verdant environment was chosen to contrast with and accentuate the minimalist aesthetics of Notkraft's watches.
The shoot presented several challenges, including variable lighting conditions due to the dense tree canopy, which required meticulous adjustment of equipment to maintain consistent image quality.
Navigating through uneven terrain with delicate gear also demanded careful planning and execution.
Despite these obstacles, the project successfully produced a series of compelling images that seamlessly blend Notkraft's innovative technology with the timeless beauty of nature, effectively conveying the brand's commitment to quality and style.