The Lumefit project was a two-part evening shoot designed to highlight the brand in both natural and urban settings. The first location, a rural forest, provided a rustic, earthy backdrop, aligning the product with the outdoors and an adventurous lifestyle. Evening light created a warm, atmospheric effect that complemented the brand’s aesthetic, while a female model helped to bring the product to life in a relatable way.

In contrast, the second shoot took place in an urban setting, offering a modern, city-inspired look. This location added versatility to the visuals, appealing to a broader audience and bringing a contemporary edge to Lumefit’s brand image. Together, the shoots aimed to elevate the brand’s online presence by showcasing its products across diverse, eye-catching settings.